Larson Doors Website Redesign
Wrote all of the site content for the new Larson Doors website that launched in October 2025, including product content, landing pages, FAQs and blog articles.
Lauren Thorn
Strategic Creative Leader with Extensive Experience in:
Content Strategy, Digital Marketing, Brand Messaging, Project Management, Copywriting & Editing, and AI Optimizations & Efficiencies
About Me
I am a results-driven digital marketing professional with over a decade of experience in brand content strategy. I currently serve as the Manager of Digital Content & SEO at Fortune Brands Innovations, overseeing digital strategy for leading outdoor, water, and security brands, including Moen, Master Lock, and Larson Doors.
I lead a high-performing team that drives revenue and customer engagement through integrated digital experiences across websites, email campaigns, blogs, and e-commerce platforms. My career spans roles at global brands, like United Airlines, Disney Interactive, and Opportunity International, where I've gained extensive expertise in content strategy and marketing leadership.
Marketing Campaigns
Meet the New and Improved United Fleet
United Airlines recently announced that it's making its fleet bigger and better than ever with 270 new Boeing and Airbus aircraft — the largest combined order in our history.
Star Wars: The Rise of Skywalker Campaign
To celebrate the release of Star Wars: The Rise of Skywalker, we're offering exciting ways you can experience the Star Wars saga first-hand on the ground, in the air and throughout our airline's galaxy.
MileagePlus Premier Program Changes Executive Announcement
You've been with us through the highs and lows, so we'd like to show you how much we appreciate you by making it easier to qualify for Premier status through 2022.
Email Campaigns & User Journeys
National Plan for Vacation Day Fare Sale
Our National Plan for Vacation Day sale on January 26, 2021, was the highest ticket conversion day for both the United app and website since March 2020. This campaign resulted in over 204,000 visits to our offer landing page, 123,000 flight searches and 2,400 total bookings.
Coronavirus Pre-Trip Trigger Email
Our coronavirus pre-trip trigger email was developed to help customers prepare for upcoming flights in the ever-changing travel landscape. This trigger email sends to customers 3-5 days before their flights and features information about how to change or cancel trips, health and safety protocols, inflight dining changes and much more. With a %170.5 open rate and 33.8% click through rate, this email has become an important piece of communication within the customer journey.
Articles
Best Storm Doors for Dogs: 4 Pet-Friendly Options from Larson
Storm doors are essential additions to any home, and Larson pet-friendly storm doors are perfect for pet owners looking to maintain security while giving their four-legged friends easy access to the outdoors.
How to Care for Your Safe and the Valuables Inside It
Water and fireproof safes are expertly designed to safeguard your most important belongings from disasters. Explore routine maintenance steps you can take to maximize the protection your valuables get from your fireproof safe.
Hemispheres Magazine Article
Haven't flown in a while? Here are the latest tips for your trips.
