Lauren Thorn

I'm a digital marketing professional with extensive experience in content creation and strategy, email marketing and social media. I've gained my skills from some of the biggest companies around, including United Airlines, Disney Interactive and Opportunity International, and I have a passion for creating compelling digital content.

Coronavirus Pre-Trip Trigger Email

Our coronavirus pre-trip trigger email was developed to help customers prepare for upcoming flights in the ever-changing travel landscape. This trigger email sends to customers 3-5 days before their flights and features information about how to change or cancel trips, health and safety protocols, inflight dining changes and much more. With a %170.5 open rate and 33.8% click through rate, this email has become an important piece of communication within the customer journey.